The Covid-19 pandemic left the Scottish Chamber Orchestra (SCO), a Pulsant partner of over 25 years, unable to connect with live audiences following the cancellation of many of its planned events. It needed to create new opportunities to connect with wider audiences, leveraging its presence on online channels.
The SCO outlined new brand principles and would place excellence, quality and accessibility at the heart of everything it would do. Taking its performances online was the answer and, just as it had done for the past 25 years, Pulsant was able to support SCO with broadband connectivity and web hosting to help the orchestra realise that goal.
The SCO has been able to connect to audiences far wider than it ever had been able to previously, with its online watch time increasing 2300% and its social media impressions rising a further 600%, passing the 1.3million mark for the year. The pivot to online was a complete success with the unrivalled and uninterrupted broadband connectivity the SCO had received from Pulsant.