SellerDeck drives new revenue streams via the internet


Founded in 1996, SellerDeck ( is a UK-based company specialising in helping small and medium retailers trade, both online and offline, using its award-winning range of ecommerce and electronic point of sale (EPOS) packages. SellerDeck is recognised as the UK’s largest supplier of ecommerce solutions for the SME market with over 10,000 live ecommerce sites and it powers more online stores than any other UK company. Some well known SellerDeck users include the Royal Opera House, the British Film Institute and Vivienne Westwood.

The challenge

The internet changed the landscape and the way retailers go to market and SellerDeck identified a gap in the market to support SME retailers in this environment, providing them with multichannel and end-to-end solutions. To deliver a solid end-to-end ecommerce solution SellerDeck needed to have the right infrastructure at the back end to ensure performance levels for its customers. SellerDeck had to move quickly to capture the opportunities and required partners who would add components to its own software offerings to enable it to deliver a complete and full solution. The ability to offer managed hosting represents a cornerstone of this capability.

Having recognised that hosting was a key element of its offering, SellerDeck needed to build a strong partnership with a managed hosting service provider who could provide a dependable service.

“Pulsant has been a fantastic partner for us. They have not only underpinned our reputation in the market as a quality solution provider but also through enabling us to offer a complete solution, helping fuel our growth.”


A productive partnership

To underpin its business and to support retailers online, SellerDeck turned to Pulsant to provide managed hosting solutions in a secure enterprise-class datacentre. In addition, SellerDeck joined Pulsant’s partner programme to drive additional revenue streams through providing value added services to deliver its full service ecommerce solution. Pulsant offers SellerDeck a secure and resilient hosting environment, delivering connectivity through a high performance network with ongoing support and expert technical cover around the clock. In addition, Pulsant provides all hardware and operating system maintenance. Pulsant’s secure datacentre access, closed circuit video surveillance, precision air conditioning systems and leading-edge environmental controls, coupled with round-the-clock monitoring and expert customer support, provide the optimum managed hosting environment.

Additional revenue stream

Barling said “SellerDeck’s strategy of focusing on customer requirements and its partnering with Pulsant to deliver managed hosting services have generated a brand new income stream that today accounts for circa 10% of its entire revenues such as Cloud if ever we require it. Pulsant is our perfect hosting partner, they were well worth switching for”.

“From a standing start some four years ago we have been able, with the support of Pulsant, to build a substantial new revenue stream for SellerDeck, whilst being able to deliver an enhanced and comprehensive solution to our users. Today we are hosting between 10-15% of customers sites, so there are significant opportunities to continue to expand our hosting revenue stream”.

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