The event attracts 220,000 visitors each year during the month of August – with an estimated third of that audience coming from overseas to enjoy the spectacle. In addition, it is televised in more than 40 countries, racking up an audience of more than 100 million viewers. But it is not just the scale of its appeal and reach that makes the Tattoo unique; it is the fact that hundreds of performers from the UK and abroad stage daily shows – with two every Saturday – with some lasting more than an hour and a half.
The event has grown tremendously since it first began in 1950 and, for the last 15 years, has been supported by Pulsant. The hybrid cloud specialist supplies network connectivity and cloud services to the Tattoo, and has evolved its offering over the years to enable the show’s increased adoption of technology and growth of its digital presence.