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Nitrado sustains fast and cost-effective growth in UK gaming market with Pulsant

Challenge
The company entered the UK market in 2015, with a quarter rack. The primary focus was on the latency of network connections, so the quarter rack in London was a secure home for the
initial server deployment in a new market. This also promised the all the benefits of a leading market. This also promised the all the benefits of a leading network ecosystem for the UK and Europe on a cost-effective basis.

Pulsant solution
The 1,000-rack Reading South data centre now owned by Pulsant quickly become an attractive option for several compelling reasons. Firstly, it offers superb value on a per-rack or per-kilowatt basis, with unlimited on-site support. It is easy to scale from 2kW to 7kW per cabinet. Secondly, the data centre has excellent DDoS protection and thirdly, provides ultra-low latency and redundant connections. It also offers great stability in network latency thanks to control over its own self-lit dark fibre network.

Results
The Reading South data centre provides the crucial connectivity with low latency and consistent jitter that gamers require. As Nitrado is based in Germany, the Reading South team ensures it provides full local support and liaison. This includes extensive consultancy to meet Nitrado’s needs as it evolves, managing costs and technical delivery.

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