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Sarah Raven Set To Grow Online Appeal Using DediPower & Deeson eMedia

Reliable Hosting & Enhanced Website Capability Sows New Benefits For Britain’s Online Gardening Enthusiasts

Sarah Raven’s Kitchen & Garden, a mail order gardening and kitchen company has tasked web specialists Deeson eMedia and DediPower Managed Hosting to boost the capability of their popular website

While Deeson eMedia will provide new ecommerce, interactive and future video streaming features, DediPower will offer faster, more reliable website access thanks to its dedicated servers and data centres which are designed to cope with high volumes of visitor traffic, such as those generated by celebrity endorsed sites.

Committed to informing Britain’s growing base of amateur gardeners, vegetable growers and flower fans, Louise Farman, Managing Director of Sarah Raven’s Kitchen & Garden comments, “Sharing knowledge is important to us and we want the site to reflect this. While we were happy with the site’s overall ‘look and feel’, Deeson was commissioned to take its functionality to the next level; creating a more positive learning experience for visitors. They brought DediPower onboard to provide the dedicated hosting necessary to support our rapidly expanding visitor-base and cope with ‘demand-spikes’ generated by online promotions and other seasonal events.”

Tim Deeson, director, Deeson eMedia explains, “Sarah Raven’s existing online shop, which allows visitors to securely purchase flowers and vegetables, as well as garden and home accessories, has been enhanced. It now runs alongside new site areas that provide greater access to ideas, advice and seasonal tips. We are also evolving new multi-media platforms to make the site even more compelling and informative in the future. By working closely with our hosting partner DediPower, we have been able to respond quickly, and with the high levels of support required, to meet Sarah Raven’s Kitchen & Garden’s specific online needs for a more ‘community’ orientated site.”

Craig Martin, CEO, DediPower Managed Hosting adds, “No matter how interesting the content or well-designed the interface, if sites regularly fall-over visitors are soon turned off. DediPower provides with hosting service level agreements that guarantee continual uptime and dedicated experts to keep the site running 24/7, whatever the demand. We are delighted to be working with Deeson eMedia to support Sarah’s site; and to provide a reliable and convenient resource to the UK’s growing base of gardening enthusiasts.”

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