Pulsant has seen significant growth of its partner programme since it was refreshed towards the end of last year and is seeking to add 50 new partners by the end of 2014. The programme brought in over £4 million in revenue from a compact base of partners in 2013 and is set to exceed that in 2014 with its growth.
The partnership programme is aimed at assisting partners in delivering more value to their customers and being more competitive in a rapidly evolving IT market. It was given a refined focus – on collaboration – and was bolstered by the appointment of Chris Reynolds, towards the end of 2013, to head the initiative.
“Over the last few years there has been a definite shift by end user customers towards running both on-site IT solutions, as well as deploying off-site IT systems. As a result, the demand for technology has moved beyond merely supplying just hardware and software. This has created the ideal environment for us and our partners to work collaboratively in bringing the end client the best, most appropriate solution possible,” says Chris Reynolds, partner manager, Pulsant.
The programme has already expanded with a number of new partners added this year, including Strawberry Global Technology.
Strawberry Global Technology MD Alex Brown says: “After extensively evaluating a number of reseller cloud programmes we chose to join the Pulsant partner programme. That decision was based upon the range of services available, the cost, the standard of the datacentres and the quality of delivery. The Pulsant solution architects can work seamlessly with our technical team to allow us to provide our customers with additional options for cloud, hosting and colocation services.”
The programme’s collaborative focus includes actively working with partners to support and complement their business offerings. In addition, Pulsant partners benefit from the cloud expert’s experience and expertise in the industry, as well as staff resources.
“Each partner has access to an account manager who will assist in creating a business development plan that ensures we understand their business and are able to match Pulsant’s complementary services with their offering. In addition, partners get extensive sales and technical support from our team, especially from our solutions architects when it comes to developing solutions for their customers,” continues Reynolds.
Ultima Business Solutions, an IT solutions provider is both a Pulsant customer and partner. Danny Fisher, head of managed and support services, Ultima says: “As part of the partner programme, Pulsant offers us a compelling technology-proven, contractually stable, secure platform for us to leverage. In addition, we are driven by our customer base and in Pulsant we found a business that is very similar to us in approach.”