As online retailers approach their busiest sales season ever, managed and Cloud hosting expert DediPower is urging them to look closely at their infrastructure to make sure it is robust enough to support simultaneous hits as traffic spikes soar.
According to recent research many retailers will suffer lost sales through inadvertent site crashes or poor performance– that causes online shoppers to ditch their virtual baskets and click-on elsewhere.
Matt Lovell at DediPower states, “This is often due to poor infrastructure provisioning, lack of fail-over systems and inadequate system monitoring – all of which are a given when using a reliable managed hosting provider that understands your business.”
He adds, “Industry analysts predict that over half of Christmas sales will occur in the first two weeks of December. For some e-tailers this represents up to 80% of their total annual sales – keeping websites live is not just mission critical but crucial for their survival. With December fast approaching, we want to give retailers some simple advice they can follow to help bolster their servers and ensure that their virtual tills keep ringing throughout the spending season.”
DediPower recommends the following Pre-Christmas Check:
- Assess your current server loads and the capacity within your existing system. If it’s creaking now you need to add some capacity fast.
- Don’t put all your eggs in one basket; make sure you have a disaster recovery plan in place so you can switch instantly to the back-up system if your site goes down.
- Consider using Cloud to add additional capacity and build in contingency to ensure your solution has the elasticity required.
- Make sure marketing is talking to IT. If you’re planning a Christmas promotion, special deal or pre-sale offer, think of the impact on online traffic. It’s not average volumes but high levels of concurrent visitors that knock out your platform. These can be easily handled if a bit of warning is provided to your technical team or hosting supplier.
- If you’re already using a hosting provider make sure their SLA includes 24/7 system and performance monitoring to keep you live whatever it takes. If you have an internal server platform, make sure you have adequate resources and increase frequency of site monitoring to take you through the busiest periods.