DediPower, the UK’s fastest growing private hosting company*, provides the high quality, flexible hosting platform essential to The Diamond Store’s successful online jewellery business.
With DediPower’s expert architecture and system support, the Diamond Store is able to run its complex ecommerce website, thediamondstore.co.uk, which uses advanced digital techniques including 360 degree, 3D product views to create the highly personal interface crucial for selling jewellery online.
Now the UK’s leading independent online jewellery retailer, the Diamond Store is using these techniques to transform the way the British Public buys it’s most precious personal items, including engagement, wedding and eternity rings.
Gary Ingram, Managing Director of The Diamond Store, comments, “We have worked hard at developing engaging tools to make our web environment as intimate, enticing and personal as possible. We want to make sure the quality of our products and services are reflected in our site’s performance which is why we use DediPower.”
Ingram adds, “DediPower gives us a real competitive edge. It ensures we’re always open, no matter how many visitors we have – which is vital, particularly around peak purchase times like Christmas. DediPower is also able to deliver the capacity we need for the huge image content required to show our jewellery at its best. And, because of its competitive pricing, we are able to keep our overheads low which helps us deliver the best value to our customers.”
Chris Miller, CEO of DediPower states, “At DediPower, we understand the importance of the online experience in delivering The Diamond Store’s proposition – the best quality product, for the best price, backed by expert advice and guidance. We strive to create the most flexible and reliable hosting environment to ensure their site has 100% availability, fast access and efficient performance. For us it’s all about keeping their business open, helping to build trust and ensuring the best possible online environment for their visitors.”
As well as hosting the dedicated online platform and storing the huge numbers of high resolution images involved in depicting the site’s 5,000 jewellery lines, DediPower’s infrastructure also drives the sites many interactive platforms.
Ingram concludes, “Our site allows users to customise jewellery with options including carat size, diamond cuts, mounts, and metals; it lets them assess the various options, ask for advice and then take time to reflect on their decisions before making a secure purchase. DediPower maintains these levels of site performance in a cost competitive way. Consequently, The Diamond Store is able to invest more in its products in terms of craftsmanship, better quality diamonds, ethical sourcing and environmentally friendly gift packaging and other sustainable initiatives. This helps us to further differentiate our products from those of the high street retailer.”