DediPower, the UK’s fastest growing private hosting company* is to provide full web-hosting for The BRIT Awards 2011 with MasterCard, following its successful support of the event’s full digital relaunch in 2010.
This year DediPower will be pulling out all the stops, using its new Content Delivery Network to improve the speed, reliability and performance of the BRIT Award website and provide highly flexible ‘capacity on demand’ to accommodate anticipated visitor peaks during ITV’s live broadcast of the awards ceremony from London’s O2 Arena on 15th February.
Thanks to DediPower, last year’s revamped BRIT’s website, brits.co.uk , coped easily with over 180 thousands hits each day, creating a high quality online experience for 16M unique visitors – over 15M more than the previous year.
For 2011, DediPower will deliver the same levels of software, infrastructure and outstanding support but with efficiency improvements that include providing instant ‘over-flow’ capacity using DediPower’s virtualised cloud solution. This will provide a consistent web experience, globally, without having to deploy additional hardware when the event is broadcast.
Maggie Crowe, Event Director for BRIT Awards Ltd confirms, “DediPower did a fantastic job last year delivering the web hosting infrastructure to support a much more digitally orientated BRIT Awards, which included dynamic multimedia site content, streamed awards ceremony, and online voting. This year we want to build on this while scaling up even more quickly and easily using DediPower’s cloud based global resources.
“One of the best things about working with DediPower is that it always looks for new ways to make our systems more efficient enabling us to drive more effective online consumer engagement. Its hybrid hosting solution is testament to its inherent flexibility and passion to provide us with the best support and our web-visitors with the best experience possible.”
Chris Miller, CEO of DediPower, comments, “We are delighted to continue our support of The BRIT Awards as it embraces new digital platforms in order to take its unique content to a wider global audience. Already supporting many international entertainment brands and events, DediPower is well placed to deliver the ‘elastic’ capacity required to accommodate the millions of international visitors eager to connect with this year’s awards event.”