Alex Davies – work placement in Pulsant Marketing

Key events

• Day 1: Public Sector Show @ Excel Centre, London Docklands
• Day 2: HR induction, Ops & Marketing @ new Pulsant office, Axis House, Newcastle
• Day 3: Digital & web strategy @ BBI offices, Macclesfield

What did you learn?

• Meetings take longer than I thought
• (Lots of) different ways of targeting businesses through marketing
• Costs per click ads actually do cost real money!
• How accepting people are at Pulsant of me & how welcome they made me

What did you enjoy?

• Business side of the placement – exhibitions and marketing
• Learning business terms and concepts – B2B, B2C, compliance…

What didn’t you enjoy?

• Travel! London, Newcastle & Macclesfield in three days!
• Length of the digital marketing meeting (too long?)

Surprises?

• Experience was what I expected
• How many different jobs and sides involved in Marketing

What new things did you do?

• Met customers and prospects – hooking them in to our stand
• Sat through a long strategy meeting…
• Learnt about the HR side of business

…So has it changed your career aspirations?

• No, I’m committed to the sport route but it was quite interesting
• Could help me in the future